You had ONE JOB, Women’s Running.

What's wrong with this picture?
What’s wrong with this picture?

Dear Women’s Running:

On your website, you claim your mission is

to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives.

As a smart, successful woman who uses running to balance and enrich her life, I would seem to be your target audience. Yet when I went to the bookstore yesterday, of the three running magazines available, yours was the only one I elected not to buy.

Let’s talk about how this month’s cover convinced me that your magazine, despite its appealing name, was not for me at all.

WEIGHT-LOSS SPECIAL ISSUE

YOUR FITTEST YEAR EVER!
* Run Off Pounds
* The Best Workouts to Slim Down
* Nutrition Tips From “The Biggest Loser” Trainer

“Run Off Pounds”? Is a magazine called Women’s Running really treating its eponymous sport as nothing more than the means to an end? As a runner, I don’t need the best workout to slim down. I need the best workout to strengthen my core, increase my endurance and reduce my risk of injuries. Slimming down is usually a natural side effect of such workouts, but it is not the reason I train. And to hell with “The Biggest Loser” — I want to know what Joan Benoit and Deena Kastor eat.

A magazine targeting female athletes really ought to know better than to approach its readers with the same tired old “you’re-too-fat” trope Woman’s Day and Family Circle have been pitching to bored housewives for the last 80 years.

Next on your cover, I found this gem:

#NERDALERT: BEST NEW RUNNING WATCHES, FITNESS TRACKERS, HEADPHONES AND MORE

What’s the message here? Female athletes who use electronic training tools designed to help them train better are nerds? If so, then why is Teri Hatcher — whom you dub a “hot momma” — wearing what appears to be an enormous running watch in your badly Photoshopped cover image?

Below that, we have:

PULLUP CHALLENGE — Totally Possible!
THE LEGAL PERFORMANCE-ENHANCING DRUG
HOT TIPS — Make Winter Running (Kinda) Fun

OMG, you guys. Did you know it’s totally possible for women to do pullups? Apparently we can do it if we take enough PEDs. And I’m so glad there’s a way to make a completely voluntary activity I do for my own enjoyment “kinda fun.”

Just to be sure women don’t miss the message that looks are everything, Women’s Running drives the point home with this little coup de grace:

CLAWS OUT! Race-Day Nail Art

Race.
Day.
Nail.
Art.

Is this a tribute to the late Florence Griffith-Joyner? If not, it’s quite possibly the most inappropriate thing I’ve ever seen — and I taught sophomores for five years. I have run two marathons, six half-marathons, and too many shorter races to count, and I can assure you that I have never once given even one-tenth of one percent of a damn about how my nails looked on race day.

Based on your mission statement, I can draw only one of two conclusions: Either you’ve failed miserably, or you’ve got some spectacularly incompetent people making decisions about how to market your content to your target audience, because this smart, successful woman finds your January/February cover to be one of the most unconscionably patronizing messes of misogynistic bullshit she’s ever seen.

Emily

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3 thoughts on “You had ONE JOB, Women’s Running.”

    1. Bette! How you doing, girl? Haven’t seen you in forever, but I might remedy that this fall. I’m thinking about marking the 10th anniversary of the Route 66 Marathon by whipping myself back into shape so I can run the full. (Never lose your base. Rebuilding it from scratch righteously sucks.)

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